Though the message has been preached for decades, the movement to preserve our earth and its resources has become more vociferous and visible in the last 15 years. What has also become apparent during this time is that to sell a product, it needs to be sustainable.
Fortunately, we who produce and promote concrete ARE selling a sustainable product. However, sometimes we forget or just can't equate sales with "going green." The Illinois Ready Mixed Concrete Association is forming a new committee, the IRMCA Sustainability Committee, whose purpose is to keep itself and the Association membership abreast of new sustainable education and research results. More importantly, the committee will attempt to show members how learning about and becoming comfortable with the sustainable advantages of concrete can result in competitive advantages.
If you would like to join this committee - get on board as we start - please contact Bruce at
bgrohne@irmca.org or call @ 800-235-4055.